The lackluster veteran retailer Sears garnered the most Facebook likes for its e-commerce store among the top nine department store chains surveyed during the holiday season of 2014, according to a recent study by Searchmetrics. The study analyzed the number of weekly Facebook likes, comments and shares for pages from the websites of nine top U.S. department stores and three mass merchant stores during November and December 2014.
Sears topped the list of department stores with 12,032,546 Facebook links (likes, comments, shares) for its web pages per week, followed by Kohls with 5,209,287 Facebook links per week. The margin of victory comes as a surprise given that Sears continues to lose money for 10-consecutive quarters, also posting 8 years of declining sales as Dec. 4, 2014.
Walmart was the most popular of the three mass merchant stores analyzed with 40,312,744 Facebook links per week for its web pages during the period. Target and Costco were a distant second and third, according to the study.
Top department store websites on Facebook:
1. Sears.com 12,032,546
2. Kohls.com 5,209,287
3. Macys.com 2,331,733
4. Nordstrom.com 1,621,226
5. JCPenney.com 393,934
6. NeimanMarcus.com 260,775
7. SaksFifthAvenue.com 187,440
8. Belk.com 39,568
9. Dillards.com 4,405
Top mass merchant store websites on Facebook:
1. Walmart.com 40,312,744
2. Target.com 16,505,929
3. Costco.com 5,324,495