• Mars announces leadership changes
Mars Food has promoted Fiona Dawson its next president. She has the responsibility for Mars drinks and European multisales. She succeeds Poul Weihrauch, who has been named president of Mars global petcare, effective Jan. 1.
Dawson began her career at Mars in sales in 1988 as a graduate trainee. After many years in multisales in Ireland, the Netherlands and Belgium, she became the head of the U.K. chocolate business in 2005 and has since also added responsibility of the Mars retail group.
Andrew Clarke, regional president of petcare for Latin America, will become Mars Inc.’s new chief customer officer and a member of the Mars leadership team, effective Feb. 15. Clarke joined Mars in 2000 in U.K. sales and over the next seven years took on increasing responsibility in the function as he moved between the pet specialty, impulse and grocery teams. Since then, he has taken multiple general manager roles across the business.
Bruce McColl, Mars’ chief marketing officer, also has been named to the Mars leadership team. McColl joined Mars in 1992 in Australia as a brand manager. Over his 22 years in marketing at company, he has worked across Mars’ business brands, categories and geographies.
“We are thrilled to have such great talent within the organization and proud of the growth that these leaders have demonstrated over the years,” said Grant F. Reid, president of Mars Inc. “These great leaders have an average of more than 19 years of experience in leadership at Mars, and they are a testament to how well our development programs at Mars works.”
Mars is a supplier to Wal-Mart Stores and operates a sales office in Rogers.
• Mondelz names new global chief marketing officer
Dana Anderson has been named senior vice-president and chief marketing officer at Mondelēz International. Anderson will be responsible for the company’s global portfolio of advertising, media and marketing partners and oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital for the company's global and regional Power Brands.
“Dana is the ideal leader to be our new chief marketing officer,” said Mark Clouse, who was named to the newly-created role of chief growth officer on July 31. “As our work for brands like Oreo, belVita and Cadbury demonstrates, she is constantly pushing the boundaries to create breakthrough marketing and engage with consumers in new ways. Her deep consumer understanding and strategic approach will be invaluable as we further focus on delivering fearless and innovative marketing programs that span multiple marketing and media channels and cutting-edge technologies.”
Mondelez is a supplier to Wal-Mart Stores Inc. and operates a supplier office in Northwest Arkansas.